Your trademark is very important since it defines your company, and is a means of identification by your customers. If a company should find a way of infringing on your trademark, then you stand to lose a lot in terms of profitability, and reputation. It is important that every name and mark associated with your company, its products, and services, is legally protected against infringement. In order to do this, you need to hire an experienced trademark lawyer especially from Adler Pollock Sheehan P.C firm, to handle the application process on your behalf.
The process of getting your trademark registered, by the caretaker, The United States Patent & Trademark Office (USPTO), is a complicated one, and requires professional handling. Getting a name for your business is not as simple as you may think. You need to search the records and ensure that you will not be infringing on the rights of another company by using the name that you have come up with. A ProvidenceTrademark lawyer will be able to do a comprehensive search and ensure that you do not face legal ramifications in the future, due to trademark infringement.
You may opt to use some of the online services for purposes of researching the trademark that you want to use. Although they will give you some credible information, the results will not be comprehensive. This means that you may end up infringing on a trademark, phonetically. Let a trademark lawyer go through all National, federal, and common law records to ensure that you are completely safe when using your trademark of choice.
Making an application on your own behalf is an idea that you may harbor. However, you should be aware that the process of registering a trademark is fraught with legal aspects that you may not recognize. This means that you may end up unwittingly infringing on a trademark, or overlooking an aspect that will leave a loophole for others to infringe on your trademark in the future. A trademark lawyer has gone through this process many times, and will know how to handle your application protecting you from any legal ramifications, from people whose trademarks you have infringed upon, or infringement of your trademark, by other companies in the future.