To do ppc management for lawyers, you need some right brain creativity. Obviously, we all know the difference between right brain and left the brain. The right brain being the creative side of our brain and the left brain is the analytical and logical side. Writing ads and doing advertising, as most people know, involves some right brain creativity. But, if you’re an Attorney and your assistant is managing your campaign, and they have no right brain creativity, they are probably hampering your efforts to some degree.
The other side of the equation is you have to have some left brain ability, because some of ppc management for lawyers marketing is following the numbers and tracking them, thinking logically about where you’re at, where you want to be, and comparing to the current results to the past results and drawing some conclusions.
Part of that is also mathematics. Again it’s on the left brain side, but a lot of lawyers went into the practice of law because they don’t want to do the math. In fact, it’s not only important to managing your firm properly but also to manage your Pay per Click Account properly.